Creating niche brands, businesses, and products that address market gaps
Life is full of friction.
We work to remove some of it.
Portfolio
Explore some of our favorite projects
The Whole Office
Sustainable business supplies that save money, time, and the environment for modern companies.
E-commerceSustainabilityB2B
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Dim
A minimalist platform for discovering and sharing meaningful places with a focus on simplicity and authenticity.
DiscoveryCommunityMinimalist
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Honest and Literal
A thoughtful newsletter exploring authentic perspectives on technology, culture, and modern life.
NewsletterWritingSubstack
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Matters of Experience
A community for design leaders who are working with data to improve the tech industry.
CommunityDesignData
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